Open to new opportunities

Sri Kanti Rahayu

Digital Marketing Specialist

Creative and results-driven marketer with 6+ years of experience helping brands grow through social media management, content creation, and data-driven digital campaigns across Indonesia and the Philippines.

Cavite, Philippines Bahasa Indonesia · English srikantirahayu92@gmail.com
Meta Business Suite
SEO & Analytics
Content Creation
14+
Years of experience
6+
Years in digital marketing
6
Social platforms managed
2
Languages — ID & EN
About me

Marketing brain, finance heart, people person.

I'm Sri Kanti Rahayu — a digital marketing specialist based in Cavite, Philippines, with a career spanning 14 years across marketing, customer service, and finance. For more than six years at 2SUCCESS Incorporated in Makati City, I developed and implemented marketing strategies and promotional campaigns, managed social media content for brand awareness, and monitored campaign performance end to end.

That path gives me an unusual edge: I understand the numbers behind the campaigns — accounts receivable, payment processing, account reconciliation, and financial documentation — as well as the people in front of them, from VIP customer care to telesales retention. Today I put that mix to work at Everson Visa Consultancy, supporting Bahasa Indonesia–speaking clients while staying hands-on with content, platform management, and analytics.

Fluent in Bahasa Indonesia and English, I'm certified in Photoshop & web design (Udemy, 2023) and in planning full digital marketing campaigns with Google Analytics, Canva, Hootsuite, HubSpot, WordPress, and Airtable.

Quick facts

Location
Cavite, Philippines
Languages
Bahasa Indonesia · English
Currently
Technical Consultant at Everson Visa Consultancy Inc.
Career history

Six roles, one constant: growth.

From accounts receivable to marketing executive — every role sharpened something different: precision, empathy, and strategy.

Technical Consultant

Everson Visa Consultancy Inc. · Philippines

Jul 2025 – Present
  • Provide customer service and consultation to Bahasa Indonesia–speaking clients.
  • Assist with document preparation, application updates, and client inquiries while ensuring accurate, up-to-date information.
  • Deliver responsive, high-quality customer support throughout every engagement.

Marketing Executive

2SUCCESS Incorporated · Makati City

Apr 2019 – Jun 2025
  • Developed and implemented marketing strategies and promotional campaigns.
  • Managed social media content, brand awareness, and customer engagement across Facebook, Instagram, TikTok, X, Pinterest, and YouTube.
  • Conducted market research, monitored campaign performance, and supported business development.

Customer Service and Sales Representative

Aquoz Solutions, Inc.

Apr 2017 – Feb 2019
  • Handled customer service for VIP members and telesales retention.

Customer Service Representative

Helios City International Group Inc.

Aug 2016 – Jan 2017
  • Served customers as a dedicated CSR for Bahasa Indonesia–speaking clients.

Finance

PT Duta Abadi Primantara

Jan 2014 – Aug 2016
  • Managed the accounts receivable function, including payment processing and account reconciliation.

Marketing Assistant

PT Sinar Alum Sarana (SAS)

Sep 2012 – Sep 2013
  • Handled, managed, and monitored export goods and services.
Skills & expertise

What I bring to the table.

Social Media & Marketing

  • Social media management & marketing
  • Content creation & campaign management
  • Brand awareness & customer engagement
  • Facebook, Instagram, TikTok, X, Pinterest, YouTube

Analytics & Growth

  • Social media analytics & performance reporting
  • Digital marketing & basic SEO
  • Market research & campaign monitoring
  • Data-driven optimization

Design & Web

  • Graphic design & video content creation
  • Web design
  • Adobe Photoshop
  • Programming fundamentals

Business & People

  • Marketing & business development
  • Sales & telemarketing
  • Customer relationship management
  • Accounts receivable & finance
  • Translation (Bahasa Indonesia – English)

Tools I work with

Meta Business Suite Google Analytics Canva Hootsuite HubSpot WordPress Airtable Adobe Photoshop
Portfolio

Selected work samples.

Six examples of the work I do — from paid social campaigns to SEO, analytics, and content.

1. Meta Ads Campaigns

Managed four Meta Ads campaigns focused on increasing brand awareness, reaching more audiences, and generating website traffic.

Campaign Results:

  • 21,952 Accounts Reached
  • 40,386 Impressions
  • 1,168 Landing Page Views
  • 2.25 Average Cost per Landing Page View
  • Responsibilities:

    Campaign setup, audience targeting, budget management, performance monitoring, and campaign optimization.

    Increase brand visibility, expand audience reach, and drive website traffic through cost-efficient Meta Ads campaigns.

    2. Social Media Management | Organic Content Publishing

    Managed social media content through manual publishing, focusing on audience engagement, brand visibility, and consistent content updates.

    Content Performance:

  • 24,264 Views on the Top-Performing Post
  • 16,877 Viewers
  • 17,062 Impressions
  • 226 Engagements
  • Responsibilities:

    Content publishing, caption writing, content scheduling, audience engagement, and performance monitoring.

    Maintain an active social media presence, increase audience engagement, and improve organic content visibility.

    3. Google Search Console | SEO Performance Monitoring

    Monitored website performance on Google Search to track organic clicks, impressions, click-through rates (CTR), and keyword rankings.

    Performance Results:

    Improved website search visibility by monitoring organic performance, tracking keyword positions, and analyzing search traffic.

    Responsibilities:

    Monitoring website search performance, tracking keyword positions, analyzing organic traffic, and identifying opportunities to improve search visibility.

    Tools Used:

    Google Search Console and other SEO tools.

    4. SEO Specialist & Content Creator | WordPress, Articles & Landing Pages

    Improve Google search visibility, increase organic website traffic, create engaging website content, and strengthen keyword rankings through effective SEO strategies.

    SEO & Content Activities:

  • Long-Tail Keyword Research
  • Brand Keyword Optimization
  • SEO Article Writing with WordPress Content Publishing
  • Landing Page Content Optimization
  • Google Keyword Ranking Monitoring
  • SEO Performance Reporting
  • Tools Used:

    WordPress, Ahrefs, Google Search Console, and other SEO tools.

    5. Off-Page SEO | Organic Backlinks & PBN

    Building organic backlink profiles through quality placements and private blog networks — strengthening domain authority and long-term search visibility.

    Executed backlink-building strategies to strengthen website authority, improve backlink quality, and support better Google search rankings.

  • Organic Backlink Building
  • PBN Link Placement
  • Backlink Research
  • Backlink Monitoring
  • Tools Used: Ahrefs and other SEO tools.

    Objective: Strengthen domain authority, improve keyword rankings, and increase organic search visibility through effective off-page SEO

    6. Content Creator | Banner & Video Design

    Social content designed from scratch — graphic posts, short-form videos, and promo banners created with Canva, Photoshop, and native platform tools.

    Created engaging visual content for social media and digital marketing campaigns, including promotional banners, marketing graphics, and short-form videos using Canva, Adobe Photoshop, and CapCut.

  • Promotional Banners
  • Marketing Materials
  • Short-Form Videos
  • Promotional Videos
  • Social Media Reels
  • Tools Used: Canva, Adobe Photoshop, CapCut, and other creative tools.

    Swipe on mobile · use the arrows on desktop

    Licenses & certifications

    Always learning, always shipping.

    Learn Photoshop, Web Design, and Profitable Freelancing

    Udemy Completed Mar 2023

    Practical web design skills using Photoshop — professional website layouts, user-friendly interfaces, and eye-catching promotional banners for digital marketing and branding purposes.

    Digital Marketing Tools: Create a Marketing Campaign from Start to Finish

    Digital Marketing

    Planning, creating, managing, and analyzing digital marketing campaigns end to end with tools such as Google Analytics, Canva, Hootsuite, HubSpot, WordPress, and Airtable.

    Education

    Academic background.

    BSc in Accounting Information System

    University of Buddhi Dharma

    2010 – 2014 · Tangerang, Indonesia

    Studied accounting principles, financial reporting, data analysis, and information systems that support efficient financial and business operations.

    Senior High School — Office Administration

    SMK Yuppentek 5 Curug Tangerang

    2007 – 2010 · Tangerang, Indonesia

    Focused on office management, business communication, data entry, document preparation, and record keeping.

    Get in touch

    Let's work together.

    Looking for a marketer who can plan the campaign, create the content, read the analytics, and still talk to your customers in two languages? I'd love to hear about your project or your team.

    Cavite, Philippines Speaks Bahasa Indonesia & English